Marketing

DECA Marketing Exam Prep

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Prepare for success on the DECA Marketing Exam with focused study on essential marketing concepts, strategies, and terminology. This course covers key topics, from market research to branding, to help students excel in competitive DECA exams. With targeted practice and tips, students will build confidence and mastery in marketing fundamentals.

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Product Service Management

OVERVIEW

Discover the fundamentals of promotion as a key marketing element, from advertising and public relations to sales promotions and digital strategies. This course highlights how businesses create awareness, engage customers, and drive demand to achieve their marketing goals.

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2.1 Product Innovation Dynamics

In the first Product Service Management DECA Cluster Exam Preparation video, you'll explore foundational concepts in Idea Generation, The Product Mix, and The Product Life Cycle.

 

 

2.2 Customer Fulfillment

In this second product service management video, we’ll explore standards and grades, guarantees, branding, the value proposition, and some business compliance standards. These elements are essential for ensuring product quality, building customer confidence, and establishing a strong brand identity.