Prepare for success on the DECA Marketing Exam with focused study on essential marketing concepts, strategies, and terminology. This course covers key topics, from market research to branding, to help students excel in competitive DECA exams. With targeted practice and tips, students will build confidence and mastery in marketing fundamentals.
Learn how businesses collect, analyze, and utilize data to make strategic marketing decisions. This course explores data-driven approaches for tracking consumer behavior, assessing trends, and shaping products and services that meet market demand.
This is part 1 of 5 in the Marketing Information Management DECA Cluster Exam Preparation. This video will teach you essential insights into Decision Making & Business Research. It breaks down key research sectors, such as Primary and Secondary Research, and will take a deep dive into Quantitative and Qualitative data collection methods. You’ll also learn about the four main types of decision-making: Routine, Limited, Extensive, and Impulse Buying.
This is part 2 of 5 in the Marketing Information Management DECA Cluster Exam Preparation. In this second Marketing Information Management DECA Cluster Exam Preparation video, we’ll explore methods to gather data and consider their ethical considerations, as well as taking an initial look into the various types of sampling techniques.
1.3 Understanding Sampling, Surveying, and Leadership
This is part 3 of 5 in the Marketing Information Management DECA Cluster Exam Preparation. The third Marketing Information Management DECA Cluster Exam Preparation video will give you a better understanding of Sampling, Surveying, Leadership, and other key terms for the DECA Cluster Exam.
This is part 4 of 5 in the Marketing Information Management DECA Cluster Exam Preparation. In this fourth Marketing Information Management DECA Cluster Exam Preparation video, we’ll focus on understanding types of customer behavior, explore how companies measure customer behavior, and touch upon some factors influencing customer behavior.
This is part 5 of 5 in the Marketing Information Management DECA Cluster Exam Preparation. In this fifth Marketing Information Management DECA Cluster Exam Preparation video, we’ll focus on analysis though SWOT and PEST analysis, conduct research audits, learn what the value change is and also talk about Hierarchal, Flat, and Matrix Organizational Structures. We will also finish off by discussing Intranet, Newsletters and collecting feedback from employees.
