Marketing

DECA Marketing Exam Prep

Back to Courses 4 Concepts

Prepare for success on the DECA Marketing Exam with focused study on essential marketing concepts, strategies, and terminology. This course covers key topics, from market research to branding, to help students excel in competitive DECA exams. With targeted practice and tips, students will build confidence and mastery in marketing fundamentals.

Pricing


OVERVIEW

Dive into the art and science of pricing strategy, exploring how companies set prices to balance profitability and customer appeal. This course covers key concepts such as cost analysis, perceived value, and competitive pricing to equip students with essential pricing insights.

4.1 Pricing Strategies



This is part 1 of 2 in the Pricing Instructional Area for the DECA Cluster Exam Preparation. In the first Pricing DECA Cluster Exam Preparation video, you'll dive straight into the core of pricing, understanding how businesses decide on their prices, pricing strategies, and markup. This knowledge is crucial for understanding how business pricing decisions impact profitability and market positioning.

 

 

4.2 Economics of Pricing



This is part 2 of 2 in the Pricing Instructional Area for the DECA Cluster Exam Preparation. In this second Pricing DECA Cluster Exam Preparation video, we’ll explore the principles of supply and demand, market structures, and the different roles and forms of money.